How to Create Kick-Ass Ad Campaigns

Okay, so no, there is no brand apocalypse, and I’m sorry, I’m not trying to scare you. However, there has been a huge market boom of new businesses and services that has everyone scrambling to figure out how they’re going to end up on top, with an estimated 137,000 new businesses per day, it’s no wonder – and if you ended up on this blog, chances are, you’re looking for the same answers… Well, don’t sweat it, creating a brand and marketing for it doesn’t have to leave you with shivers down your spine. In this blog, we’re going to be answering 1 question with 3 answers that will have you treated NOT tricked:

How does a business create a kickass ad campaign? We’ll be exploring the 3 steps you can take to reach the right outcome:

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1. Associate your brand with a specific niche.
2. Create marketing plans for multiple groups/media that can increase visibility and establish strong consumer relations. Don’t rely solely on word of mouth though, explore multiple sharing options to your audience (try out-of-the-box thinking).
3. Bonus: Delegate your brand to multiple brand partners. Open your market to associates that encompass your niche.

Associate your brand with a specific niche:

Every company has a clear message that reflects its brand and speaks to a specific audience. This creates an association for the consumer, who will purchase the product based on its usefulness for their needs. This process is called a “niche” because the brand pinpoints a problem and establishes itself as the resolution.

So in what ways can you create or participate in a niche, and how do you define it?:

• Start by figuring out who your audience is. Are you catering to single mothers looking for a fix for their leaky faucets? Are you targeting adult males over the age of 45 who are learning about hair care? Get as specific as possible, the more details you can come up with, the closer you are to finding your niche. (Extra tip: think of a particular person, if you have one, and write down every last detail about them, not all of it will be relevant but you can comb through it later, just get it down!)
• Then create pinpointed problems within your campaign. For example, take single mothers with leaky faucets, what kind of problems will they encounter? Such as high prices from plumbers, overlapping dates that interfere with their plans, etc. In what ways can your brand compete with these problems? Come up with as many as you can, the more problems you solve, the more likely you are to get hired for them.

The great thing about niches is their versatility and definable qualities. You don’t have to fit into one that has been pre-established, but you also don’t have to start from scratch. A niche can be hyper-specific or overly broad, depending on how you want to market your brand. 

When you’ve finished outlining your audience and problems, move on to the next section.

Create marketing plans for multiple groups/medias to increase visibility and establish strong consumer relations:

In this digital age, creating a message, building a brand, and sharing it with your audience is easy. Media has become an accessible tool that anybody can utilize. It is the blank canvas where you can paint your masterpiece, which can be a beautiful thing – but if you’re lost on how to use the canvas, its blankness can seem like a black hole. The great thing about building/picking a niche first is the foundation it creates for your business. This means you don’t have to change the message, just the format. Navigating social media can seem invariable at times, and there’s no 1 way to do it, but this leaves you with an infinite amount of options! If even that seems overwhelming and unhelpful, don’t worry, we’re going to go over the rules of engagement and come up with a resolution to get you the interactions you need.

When it comes to social media, there are a few rules (but more like guidelines) you can follow, to get the most out of your posts:

• You can first start by following each platform’s formats:
  • Instagram is for popularity
  • LinkedIn is for information
  • TikTok is for relatability
  • Pinterest is for moods
  • Facebook is for community
• Now follow each guideline and rewrite/reformat/reconfigure (or whatever synonym you’d like) your message to fit each platform
  • Let’s go back to the single moms with leaky faucets, for example
    • On Instagram, you might focus on creating a 30-sec video explaining your services (or create a mini ad with a woman as the main focus) and caption it with a pitch to your services (remember to ABC {Always Be Closing})
    • On LinkedIn, you might create a post titled “Ways to get ahead of your sink without draining your bank account” and come up with 5 bullet points that market your business
    • And so on, and so on
• The important thing is to practice and monitor. Each post may feel like a headache at first, but as you find out what’s getting more views/engagement, you’ll create content that is easier for you and your audience. 

Delegate your brand to multiple brand partners. Open your market to associates that encompass your niche:

This last step is an optional tool utilized by big brands that helps increase sales by using the power of sociability. Opening your market to associates for their word-of-mouth sales can add reliability and accountability to your brand. If you’re working with a big budget, you can offer a well-known name a paid advertisement. But even if your budget isn’t as big as most, you could offer free services/products to gain testimonials. Either way, the goal is to get positive reviews to back your brand and provide clear evidence that you know what the heck you’re doing. 

If you want to learn more about avoiding the negative costs of using brand partners and how to get the most with shared marketing, check out my last blog post HERE. 

A network of “ambassadors” can also increase the likelihood of word-of-mouth sales. This can guarantee new and repeat customers. This will also help you utilize new sales strategies.

• With the increase in sales, you can likely offer first-time customer deals and referral deals, which implement incentives for them to return and recommend you to their friends and family.
• You can explore other deals for your customers, such as coupon cards, getting a discount for leaving a review, or punch cards (ie. getting a free product/service after 10 services)

Utilizing your community can guarantee support from your peers and their continued business, because as well as serving their needs and showing the evidence of your effectiveness, you’re also demonstrating your kind nature and need to display your care for your customers.

So how will you market?

I hope this article has broken down and simplified your future marketing habits. Because marketing isn’t a huge headache, I promise, it just takes the right strategy to make it flow. If you have any more questions, or you just want to roast my take on things, you know where to find me. My virtual door is always open for a conversation!