Category: Marketing
Endorsement Marketing – The Rise & Fall of it
It’s been no secret that spokespeople, ambassadors, and affiliate marketers provide a huge profit boost to big-name companies. The increase in social sales has raked in an average of about 82% more buyers due to the influence of the endorsement. Brand awareness is now so easily accessible through the presence of things like social media…
Peet’s coffee Insults their Potential Buyer’s Experience
Originally, I didn’t plan to name them, and I didn’t want to drag this out as if I were picking sides. But the advertisement made me extremely uncomfortable, and I figured out why… Peet’s Coffee created a series of advertisements that were directed toward plain black coffee drinkers. The ad consists of someone or multiple…