Category: Marketing
Psychology VS Marketing: Is there such thing as Ethical Selling?
Claiming sales by doing mental gymnastics is an Olympic sport, and if you’re not well-trained in the psychology of marketing habits, you’ll probably be coming out with a participation medal. So how do you decide what’s good marketing psychology and what’s just mental manipulation? I’m here to do some digital decoding by providing a marketing…
How to Create Kick-Ass Ad Campaigns
There is a brand apocalypse approaching! Okay, so no, there is no brand apocalypse, and I’m sorry, I’m not trying to scare you. However, there has been a huge market boom of new businesses and services that has everyone scrambling to figure out how they’re going to end up on top, with an estimated 137,000…
Endorsement Marketing – The Rise & Fall of it
It’s been no secret that spokespeople, ambassadors, and affiliate marketers provide a huge profit boost to big-name companies. The increase in social sales has raked in an average of about 82% more buyers due to the influence of the endorsement. Brand awareness is now so easily accessible through the presence of things like social media…
Peet’s Coffee Insults Potential Buyer’s Experience
Originally, I didn’t plan to name them, and I didn’t want to drag this out as if I were picking sides. But the advertisement made me extremely uncomfortable, and I figured out why… Peet’s Coffee created a series of advertisements that were directed toward plain black coffee drinkers. The ad consists of someone or multiple…