Category: Marketing
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Psychology VS Marketing: Is there such thing as Ethical Selling?
Claiming sales by doing mental gymnastics is an Olympic sport, and if you’re not well-trained in the psychology of marketing habits, you’ll probably be coming out with a participation medal. So how do you decide what’s good marketing psychology and what’s just mental manipulation? I’m here to do some digital decoding by providing a marketing…
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How to Create Kick-Ass Ad Campaigns
There is a brand apocalypse approaching! Okay, so no, there is no brand apocalypse, and I’m sorry, I’m not trying to scare you. However, there has been a huge market boom of new businesses and services that has everyone scrambling to figure out how they’re going to end up on top, with an estimated 137,000…
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Endorsement Marketing – The Rise & Fall of it
It’s been no secret that spokespeople, ambassadors, and affiliate marketers provide a huge profit boost to big-name companies. The increase in social sales has raked in an average of about 82% more buyers due to the influence of the endorsement. Brand awareness is now so easily accessible through the presence of things like social media…
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Peet’s Coffee Insults Potential Buyers
Originally, I didn’t plan to name them, and I didn’t want to drag this out as if I were picking sides. But the advertisement made me extremely uncomfortable, and I figured out why… Peet’s Coffee created a series of advertisements that were directed toward plain black coffee drinkers. The ad consists of someone or multiple…